<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="6.x">Drupal-Biblio</source-app><ref-type>47</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Silviu Homoceanu</style></author><author><style face="normal" font="default" size="100%">Sergej Dechand</style></author><author><style face="normal" font="default" size="100%">Wolf-Tilo Balke</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Review Driven Customer Segmentation for Improved E-Shopping Experience</style></title><secondary-title><style face="normal" font="default" size="100%">3rd International Conference on Web Science</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">personalized search</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2011</style></year><pub-dates><date><style  face="normal" font="default" size="100%">2011</style></date></pub-dates></dates><urls><related-urls><url><style face="normal" font="default" size="100%">http://www.ifis.cs.tu-bs.de/sites/default/files/biblio/ws_pdf_23865.pdf</style></url></related-urls></urls><pub-location><style face="normal" font="default" size="100%">Koblenz, Germany</style></pub-location><abstract><style face="normal" font="default" size="100%">Despite intriguing commercial possibility, product search on the Web and e-shopping applications still strive to offer satisfying customer experience. The major challenge probably is to harness the power of user generated content in the form of reviews. Using the example of cell phones this paper demonstrates that user reviews, opinions, and product ratings may actually severely differ with respect to the intended product usage of individual customers or groups. Investigating individual task-based rating behavior, we show that customer segmentation paired with intuitive interface paradigms like faceted search, promises to significantly enhance user experience by combating the information flood.</style></abstract></record></records></xml>